You're Invited!

You’re Invited! LEGOLAND® Discovery Centre Toronto to Celebrate 40th LEGO® Minifigure Anniversary with Big Bash and Province-Wide Contest Honouring Local Heroes

– Party takes place on the weekends of June 2 and June 9 at LEGOLAND® Discovery Centre Toronto
 Special activities at the grand event include scavenger hunts, dance parties, life-size mosaic builds, LEGO® Minifigure trading with limited edition collectibles, and more – 
 Canadians can now nominate a local hero to win an invitation to the party and family annual passes until May 27

 

TORONTO (May 3, 2018) – It’s party time! In celebration of the 40th anniversary of the LEGO® Minifigure, LEGOLAND® Discovery Centre Toronto is set to host two back-to-back weekends of jam-packed LEGO® fun for families on June 2, 3 and June 9, 10. As an homage to the first official LEGO® Minifigure, the 1978 Police Officer, the attraction is also honouring local heroes by giving five publicly-nominated heroes a chance to join the party and win family annual passes.

From mascot dance parties to scavenger hunts to life-size mosaic builds and more, there is no shortage of fun for the entire family this June for the 40th anniversary of LEGO® Minifigure at LEGOLAND® Discovery Centre Toronto. As well, visitors can expect mascot meet and greets, limited edition LEGO® Minifigure trading, and specialized LEGO® Master Builder Academy classes. Annual pass holders can also look forward to exclusive events such as the Build Your LEGO® Minifigure Family workshop in addition to existing discounts and benefits.

In honour of the first LEGO® Minifigure, the 1978 Police Officer, LEGOLAND® Discovery Centre Toronto is seeking nominations for five bricktastic local heroes who will win an invitation to the grand celebration and four annual passes each. Nominations are now open for active and retired first responders, doctors, nurses, and military service members. Nominations are randomly selected and will close on Sunday, May 27.

“We look forward to celebrating this milestone at our attraction by entertaining families through fun, themed events and playful learning,” said Noel Straatsma, Master Model Builder, LEGOLAND® Discovery Centre Toronto. “LEGO® Minifigures are an important extension of the creative building experience because they allow children to create and tell stories.”

Born 40 years ago in June of 1978, there are now more than 4,000 unique LEGO® Minifigures, including 16 new additions from the limited edition Party Series – plus a limited re-release of the 1978 Police Officer. Evolving over the years, the iconic LEGO® Minifigures have seen numerous modifications such as facial expressions in 1989 and reversible heads in 2001, allowing facial changes dependent on their “mood.”

General admission tickets are available online now from a discounted rate of $18. Children under the age of three are free.

For more information about LEGOLAND® Discovery Centre Toronto, please visit toronto.legolanddiscoverycentre.ca, and follow the attraction on Instagram, Facebook, and Twitter.

About LEGOLAND® Discovery Centre Toronto
LEGOLAND® Discovery Centre Toronto is the ultimate indoor LEGO® playground attraction that gives children and their families the opportunity to play and learn together in a LEGO® world. With more than 34,000 sq. ft. of fun, the attraction features more than 3 million LEGO® bricks, two LEGO® rides, a 4D cinema, special party rooms, specialized building classes with Canada’s only Master Model Builder, and MINILAND® — the venue’s signature re-creation of landmark locations and buildings throughout Toronto and the GTA, made entirely out of LEGO® bricks. LEGOLAND® Discovery Centre is a division of the Merlin Entertainments Group.