We Did It!

LEGOLAND® Discovery Centre Toronto Makes History with GUINNESS WORLD RECORDS™ Title-Breaking LEGO® Canadian Flag Build Comprised of Nearly 250,000 LEGO® Bricks

LEGOLAND® Discovery Centre kicked off Canada Day celebrations yesterday by securing the GUINNESS WORLD RECORDS title for Largest LEGO® brick flag with a 20-by-10-foot Canadian flag made from 248,072 LEGO® bricks
Until July 2, Canadians can submit photos of their patriotic LEGO® creations to LEGO® Life for a chance to win a LEGO® prize pack
 Visitors can have an engraved LEGO® brick showcased by the flag for just $2, with all proceeds donated to child-focused charity, Merlins Magic Wand

 

TORONTO (June 29, 2018) – Whoa, Canada! LEGOLAND® Discovery Centre Toronto kicked off Canada Day celebrations yesterday by securing the GUINNESS WORLD RECORDS title for the Largest LEGO® brick flag with a 20-by-10-foot Canadian flag build comprised of nearly 250,000 LEGO® bricks.

Led by Canada’s only Master Model Builder, Noel Straatsma, the GUINNESS WORLD RECORDS title for the Largest LEGO® brick flag consisted of 248,072 LEGO® bricks (182,496 in the flag, 65,576 in the base), 10 builders, four days of building, and countless hours of preparation. The record-breaking flag is now hosted in the attraction for guests to marvel in and take photos with.

“To have a Guinness World Record in the city of Vaughan is an incredible experience,” said Vaughan Mayor Maurizio Bevilacqua. “We feel this is an important initiative that has international appeal.”

“We’re excited to have made history just in time for Canada Day, and for guests to enjoy the flag in our attraction for years to come,” said Noel Straatsma, Master Model Builder, LEGOLAND® Discovery Centre Toronto. “We hope the flag proves to children that their imagination is the only limitation to what they can construct.”

Canadians from far and wide can join the historic moment by submitting photos of their patriotic LEGO® builds for a chance to win a LEGO® prize pack. Submissions are currently open on LEGO® Life and close July 2.

As well, visitors can be a part of the historic moment by engraving their name into a LEGO® brick for just $2, which will be showcased on a plaque near the record-breaking flag. All proceeds are donated to child-focused charity, Merlin’s Magic Wand.

LEGOLAND® Discovery Centre Toronto’s GUINNESS WORLD RECORDS title for the Largest LEGO® brick flag shatters the previous record held by Oman Avenues Mall, in Oman, for a 7-by-13 ft. flag built in 2017.

General admission tickets are available online now from a discounted rate of $18. Children two and under are free.

For more information about LEGOLAND® Discovery Centre Toronto, please visit toronto.legolanddiscoverycentre.ca, and follow the attraction on Instagram, Facebook, and Twitter.

To learn more about GUINNESS WORLD RECORDS, please visit guinnessworldrecords.com and follow the world’s authority on record-breaking achievements on Instagram, Facebook, and Twitter.

** Media Note ** B-roll, time-lapse video, and photos are available here.

About LEGOLAND® Discovery Centre Toronto
LEGOLAND® Discovery Centre Toronto is the ultimate indoor LEGO® playground attraction that gives children and their families the opportunity to play and learn together in a LEGO® world. With more than 34,000 sq. ft. of fun, the attraction features more than 3 million LEGO® bricks, seven LEGO® building stations, two LEGO® rides, a 4D cinema, a NINJAGO® training camp, private party rooms, specialized building classes with Canada’s only Master Model Builder, and MINILAND® — the venue’s signature re-creation of landmark locations and buildings throughout Toronto and the GTA, made entirely out of LEGO® bricks. LEGOLAND® Discovery Centre is a division of the Merlin Entertainments Group.

About Merlin Entertainments plc
Merlin Entertainments plc is a global leader in location based, family entertainment. As Europe's number one and the world's second-largest visitor attraction operator, Merlin now operates more than 120 attractions, 18 hotels and 6 holiday villages in 25 countries and across 4 continents. The company aims to deliver memorable experiences to more than 65 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its 29,000 employees (peak season).